Here are Inveon’s Epic Friday & Cyber Monday results!
The retail industry has recently experienced a long campaign period where the Epic Friday and Cyber Monday campaigns were combined. As the digital commerce partner of more than 55 retail companies, we would like to wrap up our November campaign results.
The brands we have created digital commerce partnerships with have achieved an enormous increase in revenue. The lowest increase in revenue generated was by 2.4 times, while the largest increase in revenue realized was by 86.4 times, compared to the previous period.
On the other hand, the highest omnichannel revenue ratio generated by customers who selected products in-store and paid online was 9.7 %. In other words, 1 out of every 10 products sold by the brand were purchased through omnichannel.
60,364 TL worth of shopping basket!
Throughout the campaign period, a customer bought 60,364 TL worth of products in a single basket! Moreover, 71 items were added to a single basket by another brand’s customer. During the campaign period, the highest conversion rate reached was 3.3 %.
23 times more products sold!
The number of online visitors of brands using Inveon’s inCommerce platform increased by 7.6 times compared to the previous period. Moreover, the number of products sold increased by 23.3 times.
4 out of 5 visitors came from mobile
Mobile visitors constituted of 81 % of the online traffic. 65 % of total revenue generated was obtained through mobile. The total number of transactions increased by almost 5 times.
The page-load time of the brands using the inCommerce platform was 2.9 seconds on average. The uptime ratio was 100 %, providing a seamless and uninterrupted shopping experience for customers.